We rapidly build profitable software products

Bridge the gap between guessing and knowing

A note from our founder

Data is your competitive advantage

In a world where information is widely available and very fragmented, we strive to create systems and relationships so that the information you have becomes more meaningful and clear, allowing you to inform your decisions.

We are a small boutique company, 100% bootstrapped, that specialize in rapidly building multiple profitable software products (SaaS) by collecting third-party data in several industries.


Here are our core values

Velocity is declined in many ways in our day-to-day work: we go to market as fast as we can, we try to ship features fairly fast, we try to have a minimal turnaround time on support tickets.

We keep our team small so that we can ship features faster than bigger corporations. Velocity is one of our competitive edges.

We don't focus on one thing. We try to create new autonomous, loosely interconnected projects by subtracting features from existing projects and applying them to other markets.

We were inspired by reading about the idea of a rhizome, a philosophical concept developed by French philosophers Gilles Deleuze and Félix Guattari.
Bootstrapped & Profit First
We ensure we have no or little overhead so that we can pay ourselves first and ensure the survival of the business. All of our solutions are built with an initial capital of less than $100. We also actively avoid working with investors.

By operating this way we are able to reach profitability from day 1, every time we start a new project. We are also able to approach problems creatively, instead of just throwing money at them.

We currently run a $1M portfolio of 10+ software products
and media properties including..

And more..

We ship a lot.

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584 makers, including people from great companies like Facebook and Hubspot, read our newsletter.


We have a small, atypical team.


Chief Executive Everything

Last worked on new training video for one of our SaaS products.


Chief of Staff

Last worked on purch test pfs for one of our SaaS products.


Personal assistant

Last worked on publish blog 41


Sales Development Rep

Last worked on demo call for one of our SaaS products.

5+ Contractors

Marketing, Sales

We outsource specific marketing and sales activities to stellar contractors.

100+ Robots

Everything else

Bots do the hard work 24/7, even when our team is not around, often using artificial intelligence.

We are hiring
Want to manage different SaaS products? We are looking for a junior PHP developer.

We have a small, atypical team. Perks of working with us include:
  • We work remotely
  • We always pay on time, upfront every month.
  • Every team member is a contractor which makes your work very flexible.
  • Every team member has access to a pool of VAs they can use to free up time.
  • We distribute an annual bonus in the form of profit sharing
  • Unlimited vacation days
  • Financial report, published on December 31, 2023 (3 months ago)
    Company news, published on January 25, 2022 (2 years ago)
    Company news, published on December 27, 2021 (2 years ago)

    Our bootstrapped fund

    Aside from building products from scratch, we run an alternative, bootstrapped fund.

    Investment thesis
    • we only invest in products with little or no revenue
    • we only invest in products we can improve fast
    • we only invest in products we can cross-sell within our portfolio
    • we only invest in bootstrapped products
    • we always retain 100% equity (full buyouts)

    Our podcast

    Listen to adventures and learnings in building, launching and running a portfolio of profitable SaaS products.

    Subscribe on: Apple Podcast - Google Podcast - Stitcher - Spotify - RSS - Or just search "Maker Mindset" in your favorite podcast app

    Love notes from the indie community

    Browse more love here.

    Use it online.
    Wear it offline.

    Wearable products inspired by our SaaS and digital products.

    We are green

    Every year, we plant real trees for our most loyal customers. 🌴

    So far, we planted 45 trees. As trees grow, they will absorb CO2, protect the soil and biodiversity.