We help you bridge the gap between guessing and knowing

Data is your competitive advantage

A note from the founder

Inform your life and business decisions using data

In a world where information is widely available and very fragmented, we strive to create data systems and relationships so that the information you have becomes more meaningful and clear, allowing you to make better decisions.

We are a small company, 100% bootstrapped and we specialize in making software products (SaaS) and collecting third-party data in several industries.


Principles

Here are our core values

Velocity
Velocity is declined in many ways in our day-to-day work: we go to market as fast as we can, we try to ship features fairly fast, we try to have a minimal turnaround time on support tickets.

We keep our team small so that we can ship features faster than bigger corporations. Velocity is one of our competitive edges.


Multiplicity
We don't focus on one thing. We try to create new autonomous, loosely interconnected projects by subtracting features from existing projects and applying them to other markets.

We were inspired by reading about the idea of a rhizome, a philosophical concept developed by French philosophers Gilles Deleuze and Félix Guattari.
Profit First
We ensure we have no or little overhead so that we can pay ourselves first and ensure the survival of the business. All of our solutions are built with an initial capital of less than $100. We also actively avoid working with investors.

By operating this way we are able to reach profitability from day 1, every time we start a new project. We are also able to approach problems creatively, instead of just throwing money at them.
Transparency
Our company is a glass box: you can see through it. We embrace transparency and openness.

We consider our customers to be our "investors": they choose to support us, we can then dedicate time to the products and make them even better, which in turn makes customers get more value for their money.

Solutions

Our portfolio of software products and media properties

We ship a lot.

Join our newsletter to learn when new products are launched, as well as stories from the trenches.

370 makers, including people from great companies like Facebook and Hubspot, read our newsletter.

Team

We have a small, atypical team.


Mike

Chief Executive Everything

Last worked on send test newsletter to new sponsor for one of our SaaS, Treendly.


Clarice

Executive Assistant

Last worked on rejoin pending groups client S for one of our SaaS, Groouply.


100+ Robots

Product, Marketing, Sales, and more

Bots do the hard work 24/7, even when our team is not around.

We are hiring
Want to manage different SaaS products? We are looking for a general manager doer, based out of Estonia 🇪🇪
This person will be in charge of admin tasks. Contact us to learn more.
Financial report, published on December 01, 2021 (19 hours ago)
Company news, published on November 27, 2021 (5 days ago)
Company news, published on June 24, 2021 (5 months ago)

Our bootstrapped fund

Aside from building products from scratch, we run an alternative, bootstrapped fund.



Investment thesis
  • we only invest in products with little or no revenue
  • we only invest in products we can improve fast
  • we only invest in products we can cross-sell within our portfolio
  • we only invest in bootstrapped products
  • we always retain 100% equity (full buyouts)

Our podcast

Listen to adventures and learnings in building, launching and running a portfolio of profitable SaaS products.


Subscribe on: Apple Podcast - Google Podcast - Stitcher - Spotify - RSS - Or just search "Maker Mindset" in your favorite podcast app

We build ventures in the open.

We embrace transparency and openness. That's why we share our journey as well as app and revenue metrics with everyone.


Use it online.
Wear it offline.

Wearable products inspired by our SaaS and digital products.