We ensure we have no or little overhead so that we can pay ourselves first and ensure the survival of the business.

All of our projects are built with an initial capital of less than $100. We also actively avoid working with investors.

By operating this way we are able to reach profitability from day 1, every time we start a new project.

All of our projects are built with an initial capital of less than $100. We strive to reach profitability from day 1 and we actively avoid working with investors.

We don't focus on one thing.

We try to create new autonomous, loosely interconnected projects by subtracting feature from existing projects and applying them to other markets.

We were inspired by reading about the idea of a rhizome, a philosophical concept developed by French philosophers Gilles Deleuze and Félix Guattari.

Our company is a glass box: you can see through it.

We embrace transparency and openness. That's why we share our journey as well as app and revenue metrics with everyone. You can take a look at our company dashboard here.

We consider our customers to be our "investors": they choose to support us, we can then dedicate time to the products and make them even better, which in turn makes customers get more value for their money.