We help you bridge the gap between guessing and knowing

Data is your competitive advantage

A note from the founder

Inform your life and business decisions using data

In a world where information is widely available and very fragmented, we strive to create data systems and relationships so that the information you have becomes more meaningful and clear, allowing you to make better decisions.

We are a small company of one, 100% bootstrapped and we specialize in making software products (SaaS) and collecting third-party data in several industries.


Principles

Here are our core values

Velocity
Velocity is declined in many ways in our day to day work: we go to market as fast as we can, we try to ship features fairly fast, we try to have a minimal turnaround time on support tickets.

We keep our team small don't have a team so that we can ship features faster than bigger corporations.
Multiplicity
We don't focus on one thing. We try to create new autonomous, loosely interconnected projects by subtracting feature from existing projects and applying them to other markets.

We were inspired by reading about the idea of a rhizome, a philosophical concept developed by French philosophers Gilles Deleuze and Félix Guattari.
Profit First
We ensure we have no or little overhead so that we can pay ourselves first and ensure the survival of the business.

All of our projects are built with an initial capital of less than $100. We also actively avoid working with investors. By operating this way we are able to reach profitability from day 1, every time we start a new project.
Transparency
Our company is a glass box: you can see through it. We embrace transparency and openness.

We consider our customers to be our "investors": they choose to support us, we can then dedicate time to the products and make them even better, which in turn makes customers get more value for their money.

Solutions

Our portfolio of software products and media properties

We ship a lot.

Join our newsletter to learn when new products are launched, as well as stories from the trenches.

339 makers, including people from great companies like Facebook and Hubspot, read our newsletter.

We build ventures in the open.

We embrace transparency and openness. That's why we share our journey as well as app and revenue metrics with everyone.


Use it online.
Wear it offline.

Wearable products inspired by our SaaS and digital products.